The career coach then crafts a resume and the other career documents (3) focusing on the core elements which best support the career direction and marketing strategy with the client.

Additional talents, strengths, experience and/or projects, which amplify the central points in the client's resume, are displayed in a web site (4) as a critical element of the marketing campaign.

Career coaching (5) provides the follow-through to assist clients with their marketing plan, job search strategies and interviewing skills.